Boutique senior-level communications support for organizations navigating growth, transformation, and complexity — delivered by an award-winning strategist with 30+ years of experience.
30+ Years ExperienceAward-Winning StrategistHealthcare & Digital InnovationExecutive Thought Leadership
About Cheryl
Unifying voice and driving engagement
Munn Wright Communications is a boutique strategic communications firm providing senior-level marketing and communications support through close collaboration with clients.
Led by award-winning strategist Cheryl Munn Wright, the firm helps organizations unify their voice, engage stakeholders, and navigate change with clarity and confidence. With more than 30 years of experience across healthcare, economic development, financial services, and media, Cheryl brings both strategic insight and hands-on execution to every engagement.
Cheryl is known for leveraging storytelling and technology to amplify organizational impact. She was part of the team that launched Well Beyond Medicine, the flagship podcast of Nemours Children's Health — transforming an internal communications tool into a national thought leadership platform with nearly one million downloads.
Her deep expertise in digital communication platforms, including leading enterprise-wide implementations of Firstup across complex health systems, has earned her a reputation as a trusted partner for organizations navigating large-scale transformation.
Cheryl is an invited presenter for industry and professional audiences, sharing best practices on digital workforce communication, physician engagement, and leadership communications at forums including the Firstup Attune Conference and the Public Relations Society of America.
She has developed award-winning websites and intranets for organizations including Brooks Rehabilitation, Jacksonville Regional Chamber, and Safariland — consistently aligning communication strategy with organizational priorities to create clarity, momentum, and measurable results.
Areas of Expertise
Strategic communications with purpose
Cheryl specializes in helping organizations communicate with purpose — strengthening leadership visibility, aligning teams, and driving engagement across every level of the enterprise.
01
Digital-First Communication
Strategies that strengthen leadership visibility and workforce connection through modern digital platforms and engagement tools.
02
Employee Engagement & Change Communications
Thoughtful programs that align teams, build culture, and guide organizations through transformation with clarity and trust.
03
Strategic & Crisis Communications
Proactive frameworks and rapid-response communications that protect reputations and maintain stakeholder confidence.
04
Executive Positioning & Thought Leadership
Elevating leaders through strategic content, speaking platforms, and a consistent, compelling voice in the market.
05
Presentation & Speech Writing
Coaching and delivery support that turns good communicators into compelling ones — for boards, all-hands, and keynotes alike.
06
Media Training
Preparation and practice that equips leaders to speak confidently on the record — in any format, with any audience.
Proven Results
Digital innovation with measurable outcomes
1M+
Podcast Downloads
90%+
Workforce App Adoption
20%
Increase in Event Attendance
Digital Transformation · Healthcare
Nemours Now Employee App
Led implementation of the Firstup platform across a complex, multi-state health system — creating an enterprise communication strategy that drove swift and sustained adoption.
↑ 90%+ workforce adoption · New benchmark for internal engagement
Thought Leadership · Podcast
Well Beyond Medicine Podcast
Part of the founding production team that transformed Nemours Children's Health's internal podcast into a national platform consistently ranked among Apple's top Health & Fitness shows.
1M+ downloads · 50,000 subscribers · Top Apple Podcasts ranking
Intranet Launch · Healthcare
Tufts Medicine Connect
Partnered with Tufts Medicine to launch its integrated intranet and mobile app on the Firstup platform, developing and executing a comprehensive communications strategy before and after launch to drive awareness, adoption and long-term engagement.
Designed and executed a LinkedIn engagement strategy that measurably translated digital engagement into real-world business development results for the region's leading economic organization.
↑ 20% increase in event attendance driven by social strategy
Why Munn Wright Communications
Strategic perspective. Hands-on execution.
1
Senior-Level Partnership
You work directly with Cheryl — not a junior account team. Every engagement brings decades of strategic insight to your most important communications challenges.
2
Healthcare-Specialized Experience
Deep expertise in complex healthcare environments — from large multi-state systems to specialty providers — with an understanding of both clinical culture and organizational dynamics.
3
Digital Platform Expertise
Proven experience implementing and maximizing enterprise digital communication platforms, including Firstup, to build trust and engagement at scale.
4
Measurable Results
Every engagement is anchored in strategy and measured against outcomes that matter — from adoption rates to audience growth to organizational alignment.
"Every organization reaches moments when communication becomes mission-critical. Munn Wright Communications helps leaders navigate those moments with clarity, confidence, and measurable results."
— Cheryl Munn Wright, Founder
Leadership & internal communications
Executive positioning
Strategic partnerships
Culture assessment
Team & leader development
Strategy rollout & alignment
Speech writing & coaching
Enterprise communications
Thought Leadership
Insights & Perspectives
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Ideas Worth Sharing — Coming Soon
Cheryl will be sharing perspectives on healthcare communications, digital engagement strategy, and executive leadership. Sign up to be notified when the first post goes live.
Let's Start the Conversation
Ready to communicate with clarity and impact?
Schedule a consultation to discuss your organization's communication goals — and discover how Munn Wright Communications can help you navigate what's ahead.
